.Out of money and with COVID impacting the world, Cole and Brian had to make aa decision: find a way to keep the business going or quit. They believed in what they were doing and double-down on their goal of creating a sunflower seed inspired by the nostalgia of spitting seed on little league baseball fields but upgraded for the 21st century consumer. A healthy snack that tastes better than you remember with bold and unique flavors.Today, SMAKIN’ Sunflower Seeds is a growing profitable company. Their journey to creating a successful brand is filled with Perspective, Perseverance and Partnerships.“Nothing in life worth doing is easy and the journey is usually worth it.” – Cole Schaefer, Co-Founder of SMAKIN’ Sunflower Seeds