Posted in Podcast

SMACKIN Success – Next Level Sunflower Seeds with Brian Waddick and Cole Schaefer

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Cole Schaefer and Brian Waddick, college roommates, had started a sunflower seed company in their dorm room at the University of Minnesota: SMACKIN’ Sunflower Seeds.

Out of money and with COVID impacting the world, Cole and Brian had to make aa decision: find a way to keep the business going or quit.

They believed in what they were doing and double-down on their goal of creating a sunflower seed inspired by the nostalgia of spitting seed on little league baseball fields but upgraded for the 21st century consumer. A healthy snack that tastes better than you remember with bold and unique flavors. Today, SMACKIN’ Sunflower Seeds is a growing profitable company. Their journey to creating a successful brand is filled with Perspective, Perseverance and Partnerships.

“Nothing in life worth doing is easy and the journey is usually worth it.” – Cole Schaefer, Co-Founder of SMACKIN’ Sunflower Seeds

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Permanent Victory with Joe Delagrave

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At 19, college football player Joe Delagrave walked with an air of invincibility. On June 10, 2004, a casual boating trip with friends along the Mississippi River quickly escalated into his worst nightmare- an accident that left him with a spinal cord injury. Now paralyzed, Joe’s mind was consumed with swirling questions about love, intimacy and adapting to everyday tasks. With the intervention of his friends, Joe finally hit the ‘reset’ button. His unlikely encounter with wheelchair rugby sealed his fate, refueling his competitive appetite. A steady course saw Joe’s impressive rise to the 2008 US Men’s Paralympics team. Joe details his winding road to the 2012 Paralympics and 2018 World Championships, and how his identity became trapped in the sport. Joe realigned his priorities by shifting gears to a mentorship role. The US Rugby Wheelchair coach, speaker, Master’s graduate in Professional Counselling, husband and father of three also talks about finding “permanent victory” by planting seeds. 
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